Panzhou City Second Winery
Small-batch sauce-aroma, pure-grain brewed
Introduction to the Second Winery in Panzhou City, Guizhou Province
Release date:
2021-09-08 20:04
Source:
1. **Basic Company Information** The Guizhou Panzhou No. 2 Winery is located in Panguan Town, Panzhou City, Guizhou Province. Originally established as the locally state-owned Panyan County No. 2 Winery and later renamed the Guizhou Panyan County No. 2 Winery, it sits between the Sanjiaoshu Mine and the Yueliangtian Mine of Panjiang Coal & Electricity Group. The winery is situated at geographic coordinates 104.6° East longitude and 25.8° North latitude, covering an area of over 40 mu. Its primary business focuses on the production and sale of baijiu (Chinese white liquor). Guizhou Panzhou No. 2 Winery was officially approved for establishment on April 24, 1967, by the Production Leading Group Office of the Panyan Special District People’s Committee, under Document No. GeShengJianZi (67) 66. The facility was completed and began operations in 1969. It stands as the third state-owned winery in Guizhou Province with a history exceeding 50 years, following only Kweichow Moutai and Xiji Wine. As of the end of 2019, the company had total assets worth 10.73 million yuan, with fixed assets valued at 8.11 million yuan and a net book value of 6.65 million yuan. Currently, the winery employs 24 staff members, including 5 professionals holding economic or technical titles. The organization comprises several key departments: the Office, Finance Department, Production Department, Marketing Department, and Quality Inspection Department. Additionally, it features three dedicated baijiu production workshops, one packaging facility, two warehouses for finished products and raw materials, and a well-equipped laboratory. With an annual production capacity of 420 tons of 46° Panjiang liquor, the winery offers a range of popular products, including bulk 46° and 50° baijiu, as well as the renowned Panjiang and Panzhou series. Our company upholds the core corporate spirit of "striving for excellence, pursuing perfection, collaborating for mutual prosperity, and advancing together." Guided by a steady management approach and a commitment to sustainable growth, we prioritize creating a positive work environment, adopting innovative management practices, leveraging advanced technology, delivering attentive customer service, and maintaining uncompromising product quality. Above all, we remain steadfastly customer-centric, dedicating ourselves to providing consumers with high-quality, healthy, and authentic grain-based products. --- 2. **Evolution of the Company’s Development** 1) **1967–1969:** Establishment phase of the enterprise. 2) **1969–1971:** Trial production period. 3) **1971–1985:** During the planned economy era, the winery earned recognition as a "Red Flag Unit" within the Panyan Special District. 4) **1985–1997:** As the economy transitioned from a planned to a market-driven model, the company faced significant challenges during its developmental phase. 5) **1997–2001:** The enterprise attempted restructuring amid rapid market expansion, while individual small-scale distilleries flourished, leading to a period of stagnation. From 2002 to 2004, production was nearly halted. 6) **2004–2010:** Seeking external support, the winery underwent technological upgrades, resulting in noticeable improvements in both factory appearance and employee morale. This marked the beginning of a stable growth trajectory. 7) **2010–2019:** The company entered a phase of steady development, with tangible improvements in both economic and social performance. --- 3. **Key Milestones** 1) In **1976, 1978, and 1980**, the winery was recognized as an outstanding unit within the light industry system of the Panyan Special District. 2) In **1983**, Deng Jinhui, a staff member of the winery, was honored as an Advanced Producer of Liupanshui City and later became a representative to the provincial People’s Congress. 3) Comrade Su Feng, the factory director and Party branch secretary, received multiple accolades: - In **1997**, he was named "Outstanding Factory Director" by the Panyan Planning and Economy Bureau. - In **2001**, he was awarded "Outstanding Party Branch Secretary" by the same bureau. - In **2010**, he was selected as a "Model Worker" by the Panyan People’s Government. - In July 2011, he was recognized as an "Outstanding Communist Party Member" by the Panyan County Committee. - In June 2015, he was honored as an "Outstanding Grassroots Party Organization Secretary" in Liupanshui City. - In June 2016, he received the title of "Outstanding Party Affairs Worker" in Panyan County. - In September 2018, he was named an "Advanced Individual in Respecting Teachers and Valuing Education" in Panguan Town for 2018. - In April 2021, Comrade Su Feng, who also serves as the Party branch secretary and factory director, was elected as a Model Worker of Liupanshui City. Meanwhile, Cai Li was recognized as a Model Worker of Panzhou City. 4) In **2006**, based on evaluations by the China Market Brand Management Committee, the Songshan-branded Panjiang liquor series produced by Guizhou Panyan No. 2 Winery was officially certified as a "China Famous Brand." 5) In November 2006, the winery was awarded the title of "China Consumer Satisfaction Premium Brand" (a key promotional unit) by the China National Light Industry Quality Assurance Center. 6) In July 2006, the same center recognized the winery’s products as "Nationally Qualified and Evaluated Quality Products." 7) In June 2007, the company was honored as a "National Demonstration Unit for Quality Integrity Brands" by the China Association of Quality Integrity Enterprises and the China Brand Value Assessment Center. 8) In April 2011, the winery received the "Panyan Second Entrepreneurship Day Organizational Award," becoming a group member of the Guizhou Provincial Quality Inspection Association. 9) In May 2012, the company was recognized as an "Outstanding Green and Ecological Enterprise" by the Guizhou Provincial Green and Ecological Development Committee. 10) Over the years, the winery has consistently earned prestigious honors, including being named a "Provincial-Level 'Contract-Abiding and Reputation-Preserving' Unit" in Guizhou Province for 2014, 2015, 2016, 2017, and 2018. 11) Additionally, the company has been recognized as an "A-Level Taxpayer with Excellent Creditworthiness" by both the Liupanshui Municipal State Taxation Bureau and the Liupanshui Municipal Local Taxation Bureau for the years 2016, 2017, 2018, 2019, and 2020. 12) On April 24, 2017, the winery celebrated its 50th anniversary with a special event, during which it signed a strategic partnership agreement with the School of Brewing and Food Engineering and Mingde College of Guizhou University, establishing them as internship and experimental bases for students. In January 2019, the "Zui Mei Panzhou Liquor" and "Double Dragon Playing with Pearls Panzhou Liquor" were launched into the market. 13) On January 8, 2020, the Panzhou Writers’ Association visited the winery for an artistic inspiration session, capturing poetic reflections on Panjiang liquor and Panzhou wine. 14) On November 4, 2020, the newly created "Panjiang Liquor Artisan Workshop" successfully passed inspection and approval by the Liupanshui Municipal Federation of Trade Unions. --- **II. Company Production and Business Operations** 1. **Product Overview**: The winery primarily produces a variety of baijiu, including bulk 45° and 50° baijiu, as well as the premium Panjiang and Panzhou liquor series. 2. **Product Features**: - High-quality, authentic grain-based baijiu crafted using traditional brewing techniques. - Distinctive flavors that highlight the unique terroir of the Panjiang region. - Commitment to preserving time-honored brewing methods while embracing modern quality control standards.Our factory’s Panjiang Wine and Panzhou Wine product lines strictly adhere to the traditional Xiaoqu Qingxiang brewing method, upholding the time-honored techniques of "Xiaoqu Qingxiang fermentation, pure-grain distillation, and solid-state fermentation." Crafted meticulously using premium-quality corn, rice, glutinous rice, sorghum, wheat, and tartary buckwheat—each processed according to age-old methods—their products are free from artificial flavors or fragrances. They boast a rich, aromatic aroma, a long-lasting, smooth finish, and leave drinkers feeling refreshed rather than hungover or parched. As a result, these wines have earned widespread acclaim from consumers, who affectionately dub them the "Panjiang Little Moutai." For over 50 years, our factory has steadfastly prioritized quality in every step of production, ensuring that the exceptional taste and craftsmanship of our wines continue to improve year after year.
1. Basic Information About the Company
The Second Distillery of Panzhou City, Guizhou Province, is located in Panguan Town, Panzhou City, Guizhou Province. Originally known as the Local State-owned Pan County Second Distillery and the Guizhou Pan County Second Distillery, it sits between the Sanjiaoshu Mine and the Yueliangtian Mine, both part of the Panjiang Coal & Electricity Group. The distillery is situated at geographic coordinates 104.6° East longitude and 25.8° North latitude, covering an area of over 40 mu. Its primary business focuses on the production and sale of baijiu (Chinese white liquor).
Guizhou Province's Panzhou No. 2 Winery was officially approved for establishment on April 24, 1967, by the Production Leadership Group Office of the Panxian Special District People's Committee, under Document No. Ge Sheng Jian (67) 66. The facility was completed and began production in 1969. It is the third state-owned winery in Guizhou Province with a history spanning more than 50 years—joining Guizhou Moutai and Guizhou Xiji as one of the province's oldest state-run distilleries.
By the end of 2019, Panzhou Second Winery in Guizhou Province had total assets worth 10.73 million yuan, with fixed assets valued at 8.11 million yuan and a net value of 6.65 million yuan. The factory currently employs 24 staff members, including 5 individuals holding professional or technical titles. It comprises an office, finance department, production department, marketing department, and quality control department. The facility includes three baijiu production workshops, one packaging workshop, two warehouses for finished products and raw materials, and a dedicated laboratory. Its annual production capacity stands at 420 tons of 46° Panjiang liquor, with key products ranging from 46° and 50° bulk baijiu to the premium Panjiang Wine and Panzhou Wine series.
Our factory upholds the corporate spirit of striving for excellence, pursuing perfection, collaborating for mutual success, and advancing together with unity. Guided by a business philosophy rooted in steady management and sustainable growth, we prioritize a positive company culture, innovative management approaches, cutting-edge technology, attentive customer service, and uncompromising quality—all of which form the foundation of our survival. Above all, we remain committed to putting our customers first, dedicating ourselves to serving them with care and delivering premium, wholesome, and authentic grain-based products that meet the highest standards of quality and health.
2. Corporate Development Evolution
1) 1967–1969: Company establishment phase;
2) 1969–1971: Trial Production;
3) 1971–1985: During the period of planned economy, Panxian Special District was recognized as a "Red Flag Unit";
4) 1985–1997: Transition from a planned economy to a market economy brought growing pains for enterprise development;
5) 1997–2001: Attempts were made to restructure the enterprise, and the market economy experienced rapid growth, leading to a surge in individual winemakers. Meanwhile, the company itself hit a developmental low point. From 2002 to 2004, operations were largely suspended.
6) 2004-2010: Seeking support, implementing technological upgrades, resulting in improved factory conditions and appearance, boosting employee morale, and setting the company on a steady path of growth.
7) 2010–2019: The company entered a phase of steady growth, with both economic and social benefits becoming evident.
3. Timeline of Major Events
1) Named an advanced unit within the Panxian Special Economic Zone's light industry system in 1976, 1978, and 1980;
2) In 1983, Deng Jinhui, an employee of our factory, was recognized as an Advanced Producer in Liupanshui and became a representative of the provincial People's Congress.
3) Comrade Su Feng, Factory Director and Party Branch Secretary, was recognized as an Outstanding Factory Director by the Panxian Bureau of Planning and Economy in 1997; in 2001, he was named an Outstanding Party Branch Secretary by the same bureau; in 2010, he was honored as a Model Worker of Panxian County by the Panxian People's Government; in July 2011, he was awarded the title of Outstanding Communist Party Member by the Panxian County Committee of the CPC; in June 2015, he was recognized as an Outstanding Grassroots Party Organization Secretary in Liupanshui City; in June 2016, he received the honorary title of "Outstanding Party Affairs Worker" from Panxian County; and in September 2018, he was named an Advanced Individual for Respecting and Promoting Education in Panguan Town for 2018. In April 2021, Comrade Su Feng, who serves as both Party Branch Secretary and Factory Director, was elected as a Model Worker of Liupanshui City, while Comrade Cai Li was also selected as a Model Worker of Panzhi City.
4) In 2006, based on the evaluation results from the China Market Brand Management Committee, the Songshan-brand Panjiang Liquor series produced by the Second Winery of Pan County, Guizhou Province, was specially awarded the title of "China Famous Brand."
5) In November 2006, was awarded the "China Consumer Satisfaction Famous, Specialized, and High-Quality Brand" (Key Promotion Unit) by the China National Light Industry Quality Assurance Center;
6) In July 2006, it was awarded the title of "Nationally Qualified Assessment Product" by the China National Quality Assurance Center.
7) In June 2007, was awarded the title of "National Quality Integrity Brand Demonstration Unit" by the China Association of Quality and Integrity Enterprises and the China Brand Value Assessment Center;
8) In April 2011, awarded the "Panxian Second Entrepreneur Day Organizing Award" as a group member unit of the Guizhou Provincial Quality Inspection Association;
9) In May 2012, it was awarded "Guizhou Green and Ecological Outstanding Enterprise" by the Guizhou Provincial Green Ecology Development Committee;
10) Received the annual provincial-level "Contract-Abiding and Credit-Worthy" honor title from Guizhou Province for the years 2014, 2015, 2016, 2017, and 2018.
11) Received the honor of being recognized as an "A-Level Taxpayer Credit Enterprise" for 2016, 2017, 2018, 2019, and 2020 by the Liupanshui Municipal State Taxation Bureau and the Liupanshui Municipal Local Taxation Bureau.
12) On April 24, 2017, a summary meeting was held to mark the 50th anniversary of our establishment. During the event, we signed a university-enterprise cooperation agreement with the School of Brewing and Food Engineering at Guizhou University and Mingde College, establishing them as our internship and experimental base, as well as our practical training facility.
In January 2019, the stunning Panzhou Wine and the "Double Dragons Playing with a Pearl" Panzhou Wine were launched onto the market.
13) On January 8, 2020, the Panzhou Writers Association visited our factory for an inspirational writing session, composing poems about Panjiang Wine and Panzhou Wine.
14) On November 4, 2020, the Panjiang Liquor Artisan Workshop, which was developed with great effort, successfully passed the inspection by the Liupanshui City Federation of Trade Unions.
II. Business Operations and Production Status
1. Product Overview: Our main products include 45° and 50° bulk white liquor, as well as the Panjiang Wine and Panzhou Wine series.
2. Product Features
Our factory’s Panjiang Wine and Panzhou Wine product lines strictly adhere to the traditional Xiaoqu Qingxiang brewing method, upholding the time-honored craftsmanship of "Xiaoqu Qingxiang, pure-grain fermentation, and solid-state fermentation." Crafted meticulously using premium-quality corn, rice, glutinous rice, sorghum, wheat, and tartary buckwheat—each processed according to age-old techniques—their products contain no artificial flavors or fragrances. They boast a rich, aromatic aroma, a lingering finish, and leave drinkers feeling smooth rather than heavy, with no dryness afterward. As a result, these wines have earned widespread acclaim from consumers, who affectionately dub them the "Panjiang Little Maotai." They stand as a quintessential example of Guizhou Province’s "Qingxiang-style" baijiu. For over 50 years, our factory has steadfastly prioritized quality in every step of production, ensuring that the exceptional taste and character of our wines continue to improve year after year.
Keywords:
Panzhou No.2 Winery, Panzhou Wine, Panjiang Wine, Maotai Town Wine, Maotai Town Sauce-Aroma White Liquor, Guizhou Wine
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A pot of delicate fragrance comes from here.
Panzhou City's No. 2 Distillery—formerly known as the Pan County Special District No. 2 State-Owned Distillery—is located in Panguan Town, Panzhou City. Approved for production in April 1967 and officially completed and put into operation in October 1969, it is a state-owned distillery with a 56-year history. Today, the factory primarily focuses on the production and sale of Qingxiang-style baijiu.
On May 18, 2023, Dai Yulin, Director of the Market Supervision Administration Bureau of Liupanshui City; Wu Xiangjun, Director of the Industry and Information Technology Bureau of Liupanshui City; Zhang Tong, Chief of the Food Division of the Market Supervision Administration Bureau of Liupanshui City; Ren Guangjiang, Director of the General Office of the Panzhou Municipal People's Government; Zheng Chunping, Director of the Market Supervision Bureau of Panzhou City; Li Dakjin, Director of the State-owned Assets Office of the Industry and Information Technology Bureau of Panzhou City; and leading officials from the Party and Government of Panguan Town visited our factory to provide guidance on our operations.
On August 30, 2022, city leaders visited our factory to deliver a safety briefing.
On August 30, 2022, He Hao, Party Secretary and Director of the Panzhou Bureau of Industry and Information Technology, along with Deputy Director Zou Shengqian and their delegation, visited Panzhou’s Second Winery to deliver a safety briefing.
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On November 11, 2022, city leaders visited our factory to provide guidance on the work.
On November 11, 2022, Fan Youzhong, Vice Mayor of Panzhou Municipal People's Government, Zheng Chunping, Director of the Panzhou Market Supervision and Administration Bureau, and He Hao, Director of the Panzhou Bureau of Industry and Information Technology, visited our factory to provide support and guidance.
The Second Winery of Panzhou City, Guizhou Province, is located in Panguan Town, Panzhou City, Guizhou Province. Originally known as the Local State-Run Panyan County Second Winery and the Guizhou Province Panyan County Second Winery, it sits between the Sanjiaoshu Mine and the Yueliangtian Mine of Panjiang Coal & Electricity Group, covering an area of more than 40 mu...
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